The Synthetic Control Mirage in Latin America
Why Many Medtech RWD Strategies Fall Short
Synthetic control arms (SCAs) and real-world data (RWD) promise faster, more efficient evidence generation. While this approach is gaining traction in the U.S. and Europe, applying the same strategy in Latin America is often unrealistic.
The Synthetic Control Mirage in Latin America
Why Many Medtech RWD Strategies Fall Short
Synthetic control arms (SCAs) and real-world data (RWD) promise faster, more efficient evidence generation. While this approach is gaining traction in the U.S. and Europe, applying the same strategy in Latin America is often unrealistic.